Tinder Australia

3 min readNov 10, 2021

The Dangerous
Myth of Attraction

What’s Really Preventing You From Closing the Deal and Getting More Women Back to Your Bedroom…

With 55 billion matches to date, Tinder® is the world’s most popular dating app, making it the place to meet new people. Log in English (Australia). With 43 billion matches to date, Tinder® is the world’s most popular dating app, making it the place to meet new people. Christian chat rooms over 50. This method is free and effective. Especially when, in the end, you want to score some.

So what is the dangerous myth of attraction preventing you from getting women out on dates, getting the kiss, closing the deal, and getting her back to your bedroom?
The dangerous myth is that: attraction is black or white

With 20 billion matches to date, Tinder is the world’s most popular dating app and the best way to meet new people.

That a woman either wants you or she doesn’t
She’s attracted to you or she’s not
She would sleep with you or she wouldn’t

Now that’s NOT how attraction works.

Listen careful to what I’m about to say:
Attraction is NOT Black or White

This means that a woman’s opinion of you can change by the year, month, week, day…. Even by the hour…
Now this comes with good news and bad news…
Let’s start with the good news…
The good news is that even if you didn’t make a stellar first impression you can still win her over and get her wanting you…

Even if you’re not her “type” or she only sees you as a “friend”…
Even if you’ve sent her a horribly embarrassing text…
And even if she’s dating someone else and acts like you don’t even exist…

Best totally free dating sites for men. In a few minutes i’m going to teach you how three simple texts can change all that.
But first, I’ve got to give you some bad news…
Just because a girl has given you her number, told you to call her, or has even been out on a date with you… Does not automatically mean you will ever see her again….
When she handed you her number she did not sign a “social contract” agreeing to go out with you… It just means she was interested or attracted enough at the moment to give it to you…
Now, that interest and attraction is a good start…
Just don’t make the FATAL MISTAKE of thinking that once a woman gives you her number its game over: you win

Because The Game is actually just beginning….

Tinder Australia tasked Goat to create a campaign centred around Tinder’s Swipe Night in order to drive sign-ups.

Using influencers and paid media, we ran a three-week campaign in Australia. Influencers created Instagram Stories utilising the Swipe Night Gifs and directing their audience to try out Swipe Night for themselves. Across the campaign, we used a wide range of influencers, ensuring diversity and coverage around key geographical areas.

For Tinder’s new Photo identification feature, we again used influencers and paid media to talk about the new update, whilst also using the Tinder filter. All content formats were used to ensure we directed traffic to the App store. Across the short campaign period, the campaign was extremely successful in driving sign-ups and hitting key performance indicators.

The campaign achieved 8.7k
clicks

The campaign had
over 1.6m+ engagements/ story views